Manhattan overflows with luxury hotels, and it keeps getting harder to stand out and show something new. So, Moxy came up with the "less is more" concept, which may initially sound frightening, but hear me out.
Moxy is Marriott International's fresh brand that targets the younger generations less interested in traditional luxury and more into experiences than hoarding wealth.
So, at Moxy, the rooms are smaller, and bellboys are digitalized, but the fun level is now like at the best hostels. Except you get to keep style and comfort, and Dave from Australia sleeps in another room, not above your head.
And people seem to love this new type of luxury. Since Moxy's first opening in Milan back in 2014, their new hotels keep popping up like mushrooms in the forest after heavy rain. There are now five locations just in Manhattan!