There's no getting around the fact that artificial intelligence significantly impacts how hotels are designed, serviced, and managed.
Hoteliers became accustomed to software suggesting the best pricing to fill empty rooms, manage finances and employees.
But today, thanks to generative artificial intelligence programs like Midjourney, DALL-E, and Stable Diffusion, anyone can design hotel buildings and interiors by describing how they should look.
To generate images, you need to use descriptive "prompts". The more specific words are used as input, the better result you will achieve.
While the AI-generated images will not translate into actual plans, the newest version of Midjourney brings photo-realistic renders of anything you can think of.
These images can then be used as inspiration to finalize the design based on the styling.
Let's see some examples!
This is a showcase of the AI image-generating capabilities.
So far, the only hotel within the National Park is the rather boring-looking Grand Canyon Lodge on the North Rim.
But it takes only a moment to generate a hotel building that's perfectly fitting the rugged terrain of the Grand Canyon.
You can almost imagine how epic it would be to have a drink on the cliffside terrace while the sun sets over this majestic terrain.
Another prompt for the clever AI and the result is a classical style of temple architecture in India's holy city.
Designing a building into a rock formation is a challenging feat, except if you allow generative artificial intelligence to do its job. It's one of the reasons why even the world's most acclaimed architectural firms are using it.
For example, Zaha Hadid Architects uses AI text-to-image generators to play with ideas and potentially implement them in a project.
The beauty of generative designing is that the AI follows your instructions (set of rules) to render multiple variations for the same idea, and you can then analyze each and choose the best version.
An architect would probably scream in pain looking at the impossibilities of what the computer invents, but some design details may catch their attention.
This AI-generated beauty is hard to distinguish from reality. The art deco building in the scenic dusk setting is where you can imagine yourself hanging out and forgetting to look at the small details giving away that this isn't a photo but a rendering.
What's amazing about AI-generated images is that you can come up with ideas that are not feasible in the real world.
For example, this Alpine setting on the bank of a crystal-clear lake would never get the green light from the Swiss authorities to construct a building. But here we are, a dream house in Switzerland's pristine high-altitude environment.
The clever algorithm can design new parts of a building. In this case, an old red brick tenement house was upgraded with a modern but elegant glasshouse that gives home to a protected outdoor seating of a restaurant.
After upgrading the historical British building, here is another example from London. The vast bending glass surfaces and brass joints dominate the sleek facade of this contemporary hotel.
Luckily, human architects are still ahead regarding fine details, like the facade of the brilliant Silo Hotel in Cape Town.
The AI seems to have a particular liking for curvy features. This imaginary mountain hotel is wilder than the Barin Ski Resort's building in Tehran.
Inspired by the 1950s and 60s commercial and popular culture, Andy Warhol and Roy Liechtenstein, among many others, have pioneered one of history's most eye-catching art styles.
Although the colorful art movement begs for a hotel design to incorporate its signature styling, there has not been any in real life to come to fruition. So, the AI's fantasy was let free to visualize how a pop art hotel would look like.